Our Luxury Archetype assessment for agents was developed through years of research and analyzing the best luxury agents and teams in the country. Although there are nuances for each person, we have found eight successful archetypes which are based on elements of a combination of personality, work style, how you think about information and world view. Each of the eight Luxury Archetypes has a distinctive blueprint for where, how and who your best client type is for maximum results.
The Luxury Archetypes
The Hustler –
These people are always grinding. They never turn off. For them, hustling is a lifestyle and it is 24×7. They are notorious for always answering their phone. The Hustlers are salespeople first and foremost. They are smartly dressed and like the spotlight, because they know they have earned it.
The Wizard –
These are the those with the greatest depth of knowledge. They are stat driven. The Wizards know the market and inventory better than anyone else. They prefer to be behind the scenes, where they can remain focused on the houses and the inventory. They are predictable and often have a photographic memory which is used to always be ahead of their competition.
The Royal –
Full of grace, poise and charisma, these are the recognized expert in their market. They are the ones who set the bar against which others are measured. The Royals set the tone when they are in the room. They are the rulers and ambassadors for the industry. They love what they do and love the people who they get to do it with.
The Executive –
These are the persistent workaholics. They are organized, focused, and driven. The Executives would rather have results than credit. They are always learning and keeping on top of what is going on the industry. They know all the rules, and they how and when to break them.
The General –
These are the scrappy commanders who listen to the rules only if they agree they should apply to them. They are unconventional. The Generals challenge the status quo and inherently know they can bring a new way of thinking to better serve their clients. They are quick, nimble and agile. More often than not, they end up winning for no other reason than no one ever told them that they couldn’t.
The Celebrity –
These people love the spotlight and feel at complete ease being in it. They are photogenic, charismatic and know how to work what they’ve got. The traditional rules don’t apply to them. They not only march to their own drummer, but they write the music that is played. Hard work is only surpassed by even harder play, but both are intertwined for this person in one magnificent package.
The Architect –
The architect is a lover of the homes and the people that live in them. They are part artist and part mathematician who bring beauty and function together. They are typically known for their beautiful marketing, staging and a knack for selling the properties that others can’t.
The Machine –
These are the systems people. They are organized. Machine types are successful. They are smart, business minded and happiest with several diversified streams of income. Almost always, they are perfectionists, demanding the very best of themselves, their staff and their vendors. They are efficiency and effectiveness experts and hate wasting time, money or energy on anything that doesn’t contribute to their vision.