An effective recruiting marketing campaign is incredibly effective at building brand awareness and highlighting your greatest advocates. They feature your current team and create a very human connection with your office. We use them as a layer in your overall recruiting plan.
The key elements of an effective referral recruiting marketing campaign.
They feature your agents.
Your people are the ones who can say things you can’t. They can brag about why they have chosen to affiliate with you. You should pick between 6-12 of your greatest advocates and success stories.
The pictures are advertising friendly.
Get a photographer to meet you and your agents at a space for a photo shoot day. You want lifestyle photos. One like you’d see in magazines. The purpose of this campaign is to be human. Let your agents show off their personalities.
The testimonials are real.
Ask your agents for just one thing that they can do a short testimonial on. Don’t write it for them. Other agents will ask them about it and you want it to be genuine.
Here’s a sample from a recruiting marketing campaign we helped put together a while back.