As consultants in luxury real estate markets, we are consistently keeping our eyes on emerging or changing trends in global wealth. As we did a deep dive into the latest Knight Frank wealth report’s raw data, we found some fascinating trends that our clients can tap into on a marketing level to further their individual empires.
Here’s an interesting fact. Forty eight percent of those with wealth are choosing to send their children oversees for university. While North America, Australasia and Europe pull those averages down, there are significant opportunities for those in university markets either directly or as a referral source.
- Africa is sending 50% of their children oversees for university.
- Asia is sending 64% of their children oversees for university.
- Latin America is sending 85% of their children oversees for university.
- Middle East is sending 74% of their children oversees for university.
- Russia & CIS is sending 47% of their children oversees for university.
This trend also coincide with global investment. Although we will take a deeper dive into where global wealth is investing in property in a later post, it’s important to note that the US leads the list.
Where would I be focusing my attention from a referral relationship perspective?
- Buenos Aires, Argentina
- Mumbai, India
- Sao Paulo, Brazil
- Beijing, China
- Shanghai, China
- Tokyo, Japan
- Mexico City, Mexico
- Moscow, Russia
- Seoul, Korea
- Taipei, Taiwan
- Riyadh, Saudi Arabia
- Dubai, UAE
Of course this isn’t an exhaustive list, but try building a relationship in one or two areas and send information on luxury investment properties in university towns that have a reasonable return on investment. In doing so, you are tapping two global wealth trends synergistically at once.