The Daily Broker/Manager Summary is a tool we use with our Private Clients to help them focus on what is most important. In our Broker/Manager Master Class we break down the pillars of leading a successful office. We then offer a snapshot overview in the Daily Broker/Manager Summary.
Agent population is the fastest way to influence change in your organization. It is also the first and foremost focus on our sheet. You define your priority, which is usually an annual or quarterly goal. Then you update and track your progress towards that. It is amazing how much just being aware of where you will affect your drive to change it. Visualization is key. The last part is what your goal is today to help you make progress toward your priority.
PPP (per person productivity) is our second priority as brokers and managers. Every real estate brokerage model is built on transactions. The more you have the better. Agent count gives you bragging rights, transactions and volume gives you profit. Define your priority, progress and today goals.
In the daily Broker/Manager summary, the culture is all about your office politics. Creating an environment where people want to be and want to invite their friends to experience. Culturally we are competing against the other places your agents frequent. High end shopping experiences, luxury car dealerships which offer free car washes, travel destinations with the highest levels of customer service are what you are measured against. Find ways to drive great culture. It is what anchors and amplifies your Business Development and Production.
Your admin is your operational hub. Think systems and the people that run them. Is everything running smoothly? Are their pain points? How can you run things most efficiently and effectively? Make sure to take care of your admin staff, they are often overlooked and under appreciated.
The last part of the daily Broker/Manager summary is personal development. Personal growth should be a daily quest. The success of your organization will be a reflection of your leadership skills. Always be learning, and let your team see it. It will foster a culture of growth and build camaraderie around celebrating one another’s successes.