Conquer the Chaos book cover


You’ll have to agree that, despite all the technology we currently have at our disposal, the same challenges to starting a business still remain. Ironically, it’s still a technology that operates and maintains these issues. It’s chaotic, to say the least, but successful entrepreneurs surely know better than to be passive.



Over the weekend, I read through a book by Clate Mask and Scott Martineau entitled Conquer the Chaos: How to Grow a Successful Small Business without Going Crazy. For business people who thirst for expansion, the book is a great companion to have in this dog-eat-dog world.

The authors made a good point by saying that more people are joining the Entrepreneurial Revolution. The advent of the Internet has without a doubt changed the way we view work in general. Before, company loyalty was the prevailing norm. But thanks to the rise of freelancing platforms and online startups, the modern employee bounces away whenever the need arises.

Entrepreneurial Revolution?

Either people are working extra jobs or starting out small businesses. Obviously, a small business is very much preferable. Who doesn’t want to earn without having to do much work? Then again, the chaos is still there and entrepreneurs will have to deal with the undeniable fact that they will have to hustle in order to succeed.

I was interested on the part of the book that says entrepreneurs are not in control of their businesses most of the time. In fact, it’s the customers that actually define success. This would lead new entrepreneurs into a downward spiral of despair where they feel powerless at the behest of their clients. The chaos becomes worse as entrepreneurs become more aware of their situation. They sleep less, eat less, and worry more. Such a lifestyle, however, is detrimental. That being said, chaos in business is not only limited to.

Then again, there’s a reason the book has the title of Conquer the Chaos. For Mask and Martineau, it’s all about rising above the various challenges by way of adopting a mindset that is focused more on building a strong client base, managing resources more effectively, and securing an attitude that’s anchored on success. After all, a business is always a work in progress. Its survival will depend on the decisions you make and the actions you take in an environment where the slightest disruption can push you off balance.

Chaos is a fact of life

The authors came up with six different strategies for handling crucial business activities and ensure the continued survival despite high competition and barriers to efficiency.

Emotional Capital
This refers to the “why” behind every action an entrepreneur takes. Having emotional capital means that you’re highly capable of using your passion and sense of purpose to accomplish specific goals.

Disciplined Optimism
This refers to the ability to maintain composure and remain objective even if things are not going well for your business. It allows you to focus on creating solutions and not letting negativity to take the reins.

Entrepreneurial Independence
For the authors, entrepreneurial independence is simply the ability to weigh whatever options you have on the table. To be successful in this area, you need to exercise excellent decision-making.

One of three systems, strategies, centralizing your files allow for faster access to databases and folders that contain everything you need to move your business forward.

You’re not building customers; you’re also building valuable connections. That being said, you should be able to continue engaging your clients even after their first purchases.

New technology has revolutionized the way small businesses are run. If you have any repetitive tasks you need to handle, you might as well adopt the platforms and software you need to further simplify the production process.

Chaos is a fact of life, but we should always find ways to get around the main challenges. With these six strategies in mind. you  will be able to gain control of your business and rise above the chaos!


Want to read the book?  Get your copy here.

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